Traffora / GEO / Tier 3
Tier 3 is where volume is cheap and quality is easy to fake. These five markets are mobile-first, wallet-driven and seasonal — and each one punishes a campaign copied from the market next door.
The markets
Cricket and cash wallets drive South Asia. Turkey and the Caucasus are a different audience, a different language family and a different payment story.
Huge, young and almost entirely on mobile. Cricket is not one vertical among many here — it is the reason most players open an account in the first place.
Similar cricket-first behaviour to Bangladesh, but a different creative register and different wallets. Compliance screening matters more here, so we agree the rules in writing before a single click.
A growing market with low competition and an audience that still responds to straightforward offers. Russian-language creatives travel here, but Uzbek-first messaging performs better with younger players.
Small but steady, with higher average value than its neighbours. Low volume means creative fatigue arrives fast, so we rotate sets more often here than anywhere else in the group.
The most demanding market of the five: a mature, sceptical audience that has seen every offer, plus a payment landscape that changes faster than creatives do. Worth it for the volume and the player value.
Mobile-first sessions, wallet deposits rather than cards, low CPC and a very wide quality spread between sources. That spread is the whole game: the cheap traffic is easy to find, the traffic that deposits twice is not.
How we run it
In these markets a card-first deposit page loses most of the traffic that reached it. We check which wallets an operator actually supports per country before writing a single creative, because that answer shapes the landing page more than any headline.
Assume a mid-range Android on a slow connection. Heavy landing pages quietly cost more conversions here than in any Tier-1 market, and an app-based funnel often beats a web one outright.
Bangladesh and Pakistan move with the cricket calendar; Turkey, Uzbekistan and Azerbaijan follow football. We plan pushes around those windows instead of spending evenly and hoping.
Low CPC attracts incentivised and bot traffic. Fraud criteria are agreed in writing before launch, sources are reported separately, and anything that produces first deposits with no second one gets cut rather than blended into the average.
FAQ
Bangladesh, Pakistan, Uzbekistan, Azerbaijan and Turkey. They are run as five separate campaigns with their own creatives, payment messaging and fraud rules, not as one Tier-3 bundle.
It is, when the cost side is honest. Acquisition is far cheaper than Tier-1, so the economics work as long as quality is measured after the first deposit. The risk is not low value — it is paying Tier-3 prices for traffic that never deposits twice.
Fraud criteria are agreed before launch, every source is reported on its own, and cohort data shows which ones bring players who come back. Sources that only produce one-off first deposits are cut, not averaged into a better-looking report.
Tell us the GEOs, the KPI and the models you work on. We come back with terms in writing within one business day.
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