Traffora / GEO / LatAm
LatAm is our first-line region. Four markets, two languages, and payment habits that decide whether a registration ever becomes a deposit. This is how we actually run acquisition there — and what we need from an operator before launch.
The markets
Treating LatAm as one market is the fastest way to burn budget. Deposit rails, football calendars and even the word for "bet" change across the border.
Licensing is handled province by province rather than nationally, so a campaign that is fine in one province may not be in the next. Creatives and landing pages are built per licensed territory.
The most settled regulatory picture in the region — online gambling has had a national licensing regime for years, which makes compliance conversations short and media buying predictable.
Higher purchasing power than its neighbours and a smaller, less saturated audience. Player value tends to be the argument here, not volume — which suits a quality-first setup.
The largest audience in the region and the one where instant payment changed everything: Pix turned deposits into a few taps, which lifts the whole funnel between registration and first deposit.
How we run it
A Spanish creative that reads fine in Bogotá can sound foreign in Buenos Aires, and translating it into Portuguese for Brazil is worse than starting over. We build separate creative sets per country, with local faces, local clubs and the payment method the player actually uses.
Showing Pix in Brazil or PSE in Colombia at the ad stage filters out people who were never going to fund an account, and it lifts the registration-to-deposit step more reliably than another round of headline testing.
Volume in this region follows the fixture list. We plan pushes around league rounds, Libertadores nights and national-team windows, and we scale down between them instead of spending flat and blaming the market.
Every source is reported at cohort level — retention, repeat deposits and wagering, not just FTD counts. If a source brings cheap first deposits that never come back, we would rather cut it than let it inflate a report.
FAQ
Argentina, Colombia, Chile and Brazil are the four markets we run as a first line. Each has its own creative set, payment messaging and compliance checklist rather than a shared regional campaign.
Brazil speaks Portuguese, and pt-BR translated from Spanish reads as machine output to a local player. On top of language, the deposit habit is different — Pix is instant and universal, so the whole funnel is built around it.
The licensed territories you can accept players from, your accepted payment methods per country, the KPI that counts as a qualified player, and postback access so both sides read the same numbers from day one.
Tell us the GEOs, the KPI and the models you work on. We come back with terms in writing within one business day.
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